* W3C Standards Compliant - XHTML strict / CSS interface, fully customizable skinned front end
* Product options and versions
* Multiple language capability
* Multiple currencies with feed lookup to update exchange rates, format of currency display can be customzied for each currency (symbol in front or after, decimals or no decimals, etc.)
* Search Engine Friendly URLs [PRO FEATURE ONLY] - replaces Google-unfriendly parameterized URLs with friendly hierarchical ones without requiring any components installed. You just need to be able to set the custom 404 page for your site
* Search Engine Extras - Froogle feed generator, Google Sitemaps support and static page generator
* Quantity discounts / price breaks [PRO FEATURE ONLY] - special pricing for 2+, 5+, 10+ etc.
* Promotions [PRO FEATURE ONLY] -'Buy one get one free', 'Buy X get Y% off', 'Buy 2X get Y for free', etc.
* Customer groups [PRO FEATURE ONLY] - limit items to certain customer groups
* Configurable tax - support for EU VAT support (including zero rating tax for businesses with EU VAT number in other countries), EU VAT number format check that covers all 25 countries' VAT number formats, US state tax handling.
* Saved Baskets, Wishlists and Speedorder
* Customer Reviews
* Product Attributes [PRO FEATURE ONLY] - create new attributes such as ISBN (for books), author, manufacturer, etc. and choose whether these are searchable and can appear as options on the search form too. Compare products by their attributes.
* Support for the following payment gateways: 2Checkout, AuthorizeNet, DIBS, ePDQ, PayPal, Protx, Netbanx, Realex, SecPay, Secure Trading, VelocityPay, WorldPay.
* Downloadable products
* Stock tracking
* User configurable CSV exports
* Order history
* Printable invoices
* Banded or UPS real-time shipping
* Basic CMS for adding extra text pages
* Sanitization of data to counter common vulnerabilities such as cross site scripting and SQL injection
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